Media Relations in the Creative Sector
L'essentiel
Caractéristiques
Cours
10 heuresAdaptable
Lieu et mode de présence
1 département
Présentiel
Domaines d’enseignement
Publicité
Marketing
Communication
Présentation
This course examines the world of PR in the advertising and marketing sector. Students learn about how to develop press relations, manage media strategy and create effective communication plans. Through case studies, presentations, in-class discussions, a guest speaker, and a final project that reflects the subjects they've learned, students come away with an understanding of the different actors involved, their needs, KPIs, as well as practical experience.