Module 3: Participating in International Business Development
L'essentiel
Caractéristiques
Cours
1 heuresAdaptable
Lieu et mode de présence
2 départements
Présentiel
Distanciel
Domaines d’enseignement
Commerce international
Financement d'entreprise
Politique internationale
Vente
Présentation
This module covers market research, international marketing, sales strategies, and cross-cultural business development.
- Learning Objectives: Conduct effective international market research. Develop and implement international marketing strategies. Adapt sales techniques to different cultural contexts. Identify and evaluate international business opportunities. Build and manage international business networks.
- Content: Session 1-2: International Market Research:Identifying and analyzing international market opportunities Data collection and analysis methods Using online tools for international market research Session 3-4: International Marketing Strategies:Adapting the marketing mix (4Ps) for international markets Branding and communication strategies Digital marketing in a global context Session 5-6: International Sales and Negotiation:Sales techniques and relationship building across cultures Negotiating international contracts Managing international sales teams Session 7-8: International Business Development and Networking:Identifying and evaluating international business partners Building and managing international business networks Strategies for international business expansion