History of American Advertising
L'essentiel
Caractéristiques
Cours
1 heuresAdaptable
Lieu et mode de présence
1 département
Présentiel
Domaines d’enseignement
Publicité
Marketing
Communication
Culture
Présentation
This course looks at the history of advertising in the U.S., an early influencer on the international creative scene. Starting with its origins, we study how it’s developed over the years and the role it has played in shaping cultures around the world. We examine how roles, processes, campaigns, media, expectations, and more have morphed over the last century and a half, giving students renewed inspiration for tomorrow.
Through multimedia lessons, class discussions, a guest, in-class presentations, and a final project where students are expected to create an impactful campaign from a decade of their choosing, students have a solid understanding of where advertising has gone, and where it can go.