COMMERCE INTERNATIONAL
L'essentiel
Caractéristiques
Cours
20 heuresAdaptable
Lieu et mode de présence
1 département
Présentiel
Distanciel
Domaines d’enseignement
Commerce international
Présentation
At the end of the program, you will be able to Integrate the global trade environment into your internationalization strategy.
Ø Diagnose a company's ability to internationalize: its key success factors and its development needs.
Ø Prioritize international development according to geographic zones and the company's strengths.
Conceive and implement the internationalization business plan and development strategy roadmap for the company development strategy.
Key competences you shall get after this course:
Knowing and understanding of economics and international trade:
Ø Theories of international trade
Ø International audit techniques
Ø Internationalisation strategies
Ø Countries priorization
Ø International market studies
Ø "routes to market" tools
Applying and analyzing the knowledge acquired:
Ø study of real international business cases
Ø Group exercises
Ø Summary oral presentations, etc.
Assessing and creating :
Ø International market studies
Ø Continuous assessment and final exams
Ø business case: put yourself in the shoes of an export manager and build a strategy for a given product and foreign market.
Format
Face-to-face classes, supervised exercises, case studies and group presentations.