From Product Offer to R&D Perimeter
L'essentiel
Caractéristiques
Conférence
4 heuresAdaptable
Lieu et mode de présence
2 départements
Présentiel
Distanciel
Domaines d’enseignement
Product management
Automobile | Ferroviaire
Management
Présentation
From Product Offer to R&D Perimeter : Marketing organization defines usually the product offer based on offer segmentation and customer feedback. The conclusion of the segmentation work is the definition of a product map hilighting some Customer Key characteristic required to develop the market and the business.
Starting from this offer definition, R&D organization shall be structured and organized to provide the right product or the right offer in front of this offer map.
Target of this masterclass is to show some methodologies to identify what are the key techologies , what are the key competences and where to locate these competences. Based on these data, this R&D organization is able to structure its the Technological Development plan , its Mid Term Development Plan and to establish its R&D P&L.
This masterclass will present real examples and will provide working methods (tested & proven during 5 years as Product Line R&D Director).